For the first time, there will be a Startup Area at PARTNER PFERD, featuring innovative and new companies and their products.

Visit our start-ups and vote your favorite for 1st place.

Voting will take place during the trade fair and the award ceremony for the best startup at PARTNER PFERD 2025 will be held on the Sunday of the trade fair!

Now take a look at our start-ups:

STROTONIN

Location: Hall 3, Stand K15

The Stroetmann family developed Strotonin, an innovative feed supplement for horses that restores and supports the animal's inner balance in situations of stress, anxiety and restlessness. The product was developed in close cooperation with veterinarians and is produced in Germany.

ELASTOTEX

Location: Hall 3, Stand I10

Elastotex body bands stand for innovative training bands that have been specially developed for horses and dogs. The brand combines centuries-old tradition with modern know-how, based on the foundations of Georg Schöne's tape-making business in Großröhrsdorf dating back to 1727. Their body straps are characterized by their sustainability, quality and functionality. Elastotex strives to meet the highest standards and is a reliable partner for animal owners, trainers and therapists.

PelleTier Reitberger

Location: Hall 3, Stand K11

Josefin and Andreas Reitberger founded their family business in spring 2024, which is dedicated to the sustainable production of high-quality animal feed. On 35 hectares of certified grassland, they cultivate lean meadows for hay production, which form the basis for a high-quality, pelleted feed material. As a regional farm and direct marketer, they aim to create transparency in the production chain and offer comprehensive advice. This allows interested visitors and customers to experience the entire production process on site - from round hay bales to the hammer mill and air drying.

You founded an innovative company that is mainly concerned with horses or riders? You want to get in direct contact with your customers and attract attention?

Take the opportunity to be a part of PARTNER PFERD 2025 for the first time!

  Factsheet Startup Area (PDF, 916 kB)

Become an exhibitor in our new Startup Area in order to present your products and services. PARTNER PFERD offers an extensive programme from entertaining shows and international competitions to an exhibition full of variety, and is therefore an obligatory date for any horse lovers or equestrian enthusiasts.

To participate in the Startup Area,

• your company must have been founded in 2020 or later
• and the thematic focus should be horse-specific.

Be a first-time exhibitor at PARTNER PFERD 2025 and benefit from an extensive service package.

Service description Startup Area:

• Own area within the exhibition hall
• In direct exchange with visitors and retailers / manufacturers
• Media presence due to our social media package
• Visitor’s decision: live voting during the four exhibition days with a subsequent price giving for the best idea on exhibition Sunday at the “Reiterstübchen”
• Main prize: 50% discount on the stand rental in 2026 + 2 PARTNER PFERD evening tickets for the Saturday of the trade fair in 2026

Apply now for the Startup Area and get a kick start for your company.

The placement within the Startup Area will be adjusted with you individually. The Startup Area will be realized from a number of four participating exhibitors.

Register now

We are looking forward to seeing you!