The Startup Area celebrated a successful premiere at PARTNER PFERD 2025 and will therefore be continued next year. Hundreds of visitors voted live for their favourite startup during the event and in the end ‘Schleck & Snack’ took the win. Founder Maria Kollosche was also delighted to receive valuable show tickets and an exclusive discount on stand rental for PARTNER PFERD 2026!

We look forward to welcoming ‘Schleck & Snack’ and all the other start-ups again. If you are now curious and want to publicise your young company, you can find all the information about the Startup Area 2026 here.

STROTONIN

Location: Hall 3, Stand K15

The Stroetmann family developed Strotonin, an innovative feed supplement for horses that restores and supports the animal's inner balance in situations of stress, anxiety and restlessness. The product was developed in close co-operation with vets and is produced in Germany.

ELASTOTEX

Location: Hall 3, Stand I10

Elastotex body straps stands for innovative training straps that have been specially developed for horses and dogs. The brand combines centuries-old tradition with modern expertise, based on the foundations of Georg Schöne's band-making business in Großröhrsdorf dating back to 1727. Their body straps are characterised by their sustainability, quality and functionality. Elastotex strives to meet the highest standards and is a reliable partner for pet owners, trainers and therapists.

PelleTier Reitberger

Location: Hall 3, Stand K11

Josefin and Andreas Reitberger founded their family business in spring 2024, which is dedicated to the sustainable production of high-quality animal feed. They cultivate 35 hectares of certified grassland to produce hay, which forms the basis for a high-quality, pelletised feed material. As a regional farm and direct marketer, they aim to create transparency in the production chain and offer comprehensive advice. This allows interested parties and customers to experience the entire production process on site - from round hay bales to the hammer mill and air drying.

Schleck and Snack

Location: Hall 3, Stand I12

Maria Kollosche makes all her products by hand and with lots of love. Her treats contain only natural ingredients and no sugar (some varieties contain fructose). Another special feature of the horse treats is their small size of approx. 2x2cm and their low weight, 1-3g depending on the variety. This means you feed less mass per piece and there is something for every horse. Grain-free and sugar-free for deer horses, loose for horses with dental problems and special varieties for real gourmets.

There are also fashionable and practical accessories for dogs and horses made of paracord, which can be customised according to special requirements.

You founded an innovative company that is mainly concerned with horses or riders? Would you like to get in direct contact with your customers and increase your reach?

Take the opportunity to be at PARTNER PFERD 2026 for the first time!

Become an exhibitor in our new Startup Area to present your products and services.

PARTNER PFERD offers a comprehensive supporting programme ranging from entertaining evening shows and international tournament sport to a varied exhibition, making it a must-attend event for all horse lovers and equestrian sports enthusiasts.

To be able to participate in the Startup Area,

• your company must have been founded in 2020 or later
• and the thematic focus should be horse-specific.

Take part as a first-time exhibitor at PARTNER PFERD 2026 and benefit from a comprehensive service package.